Southern Illinois is a place commonly overlooked when it comes to tourism. The area has not succeeded in showing the public what it has to offer in an exciting up to date trending fashion. 

The goal of this project is just that. With the recent explosion of outdoor brands and equipment it is easy to see that more people are making conscious effort to be outdoors. This project is to encourage its audience through first person perspective of what the natural surroundings have to offer.  The illustrations create an exciting inviting atmosphere. The vibrant colors and interesting perspectives provided in this campaign only lend themselves to the region.

Visit Southern Illinois. You'll have to see it to believe it!

Dedicated Sleep originally provided sleep solutions for the trucking industry.  To explain, truck drivers are now required by legislation to be tested for sleep apnea, and the employers (truck companies JBHUNT, ENGLAND, SCHNEIDER, PEPSI, WALMART) are the ultimate customers.  The trucking companies sign on companies such as Dedicated Sleep, to provide them the service of handling the sleep needs of their drivers, ultimately reducing overall company risk (reducing costs) by treating sleep disorders for their drivers. As the trucking industry is still a major part of Dedicated Sleep's mission, other avenues of business in different markets have presented itself.

The initial goal is to expand the potentials of the Dedicated Sleep's brand while not venturing off too far from the original version. Dedicated Sleep needed a general corporate image while still using the yin yang symbol in some way.

Finding time to water your crop can be difficult and a tedious process. Long hours can be spent watering and forgetting to water can occur too.  

Simple Irrigation is an app for the common gardener to the commercial farmer. Simple Irrigation simply links up to the users irrigation system, and telling it when to water the users plants! Simple Irrigation allows the user to put the irrigation system on a timer telling the app when to water specific plants. The user can also track the amount of water intake from a daily to monthly time span. 

Since Simple Irrigation is an app that can be downloaded to any smart device the user can access his or her crop from anywhere. With Simple Irrigation acres can be watered and monitored at the click of a button, allowing the user to free up his or her time. 

There is a new market. The outdoor junkies have been spreading the word, and people are buying into it. The outdoor market is booming demanding high perfomance quality gear that can withstand natures harshest environments. The EddieBauer brand provides casual outdoor wear, but wants to tap into the market of extreme outdoor functional apparel and gear. EddieBauer wants to take their game to the next level by providing to a younger, more adventurous demographic. In doing so, the Gilkey Collection was born.
 
The 1953 American Karakoram expedition was a mountaineering expedition to climb K2 , at 8,611 meters the second highest mountain on Earth. It was the fifth attempt since 1909 to climb the beast. The team reached a high point of 7,750 meters, but were trapped by a storm where team member Art Gilkey became seriously ill. In a desperate attempt to climb down Gilkey lost his life to an avalanche. The expedition has been widely praised for the courage shown by the team in their attempt to save Gilkey, and for the team spirit and the bonds of friendship it fostered. Gilkey’s body was lost until 1993 when it emerged from the glacier about a mile from camp. Gilkey was still wearing his red Eddie Bauer parka. In honor of the American Karakoram team the Gilkey Collection offers a line of clothing and gear for the serious outdoorsman. The Gilkey Collection offers a wide arrange of high performance gear to help protect and assist those who want to push the limits.