SpecialtyCare Brand Refresh

SpecialtyCare is the leading provider of perfusion and IONM services in the country and we specialize in other critical support service areas. More than 1,100 hospitals and more than 13,500 physicians trust SpecialtyCare to improve operating room efficiencies, reduce costs, and most importantly, provide awesome people.

Why Rebrand?

Remove SpecialtyCare from a historically negative brand, without changing the organizations name.

Differentiate SpecialtyCare within the marketplace

Solution

Focus on data driven results.

Focus on company culture, and overall employee well-being.

Use a modern approach to refresh the image of the organization.

Speakeasy Social

SpecialtyCare is hosting a whiskey tasting event where healthcare industry leaders can network.

The SpecialtyCare Speakeasy Whiskey Tasting Event was a marketing effort to host a meet and greet event to serve as an opportunity for healthcare professionals to network, build relationships, and explore potential collaborations or business opportunities. It provided a platform for individuals from various industry leaders to connect, exchange ideas, and establish rapport in a relaxed setting. The purpose was to foster meaningful connections, expand professional networks, and lay the groundwork for future partnerships or ventures. Additionally, this event also facilitated knowledge sharing, industry insights, and the exchange of best practices among attendees. Ultimately, the goal was to cultivate a supportive business ecosystem where participants can leverage each other's expertise, resources, and connections for mutual benefit and growth.

Mailer invites were sent out to specific contacts to inform potential attendees about the event and encourage their participation. High-end invitations with golden tickets printed on gold foil paper were sent out to targeted leaders. The idea of sending out physical invitations via mail, was to beef up the exclusivity associated with the event. These invites serve as a formal invitation, capturing the recipient's attention and generating excitement about the upcoming event. Aside from the whiskey tasting itself an extra ensentive was added to the event. All attendees had a chance to win a handmade whiskey box with two bottles of local whiskey accompanied with whiskey glasses and rocks showcasing the event. Overall, the mailer invites played a crucial role in driving awareness, engagement, and ultimately, the success of the marketing event.

Treatment Worth Traveling For

Campaign Proposal: Overcoming Geographic Barriers to Substance Abuse Treatment

Problem

Census at Northpoint Colorado's treatment facility indicates a concerning decline in admissions.

Residents situated in the Rocky Mountains face logistical challenges in accessing and committing to treatment due to their remote location.

Solution

Launch an advertising campaign tailored to individuals residing in rural areas, emphasizing the accessibility of treatment despite geographic distance.

Implement a strategic approach by utilizing billboards strategically placed in key rural areas to increase brand visibility.

Employ geotargeting techniques to reach individuals within a three-hour radius of the treatment facility, maximizing advertising impact.

Craft compelling ad content centered on the importance of seeking assistance for substance abuse, emphasizing that distance should not impede one's journey to recovery.