SpecialtyCare Brand Refresh

SpecialtyCare Brand Refresh

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SpecialtyCare is the leading provider of perfusion and IONM services in the country and we specialize in other critical support service areas. More than 1,100 hospitals and more than 13,500 physicians trust SpecialtyCare to improve operating room efficiencies, reduce costs, and most importantly, provide awesome people.

Why Rebrand?

Remove SpecialtyCare from a historically negative brand, without changing the organizations name.

Differentiate SpecialtyCare within the marketplace

Solution

Focus on data driven results.

Focus on company culture, and overall employee well-being.

Use a modern approach to refresh the image of the organization.