Southern Illinois is a place commonly overlooked when it comes to tourism. The area has not succeeded in showing the public what it has to offer in an exciting up to date trending fashion.
The goal of this project is just that. With the recent explosion of outdoor brands and equipment it is easy to see that more people are making conscious effort to be outdoors. This project is to encourage its audience through first person perspective of what the natural surroundings have to offer. The illustrations create an exciting inviting atmosphere. The vibrant colors and interesting perspectives provided in this campaign only lend themselves to the region.
Visit Southern Illinois. You'll have to see it to believe it!